I stumbled across this article on Forbes.com. It captures the essence of content marketing so well, I though I'd re-share it with you. Original Article written by: Brandon Gutman, Forbes.com Contributor 2012 has been the year of growth for content marketing. Brands have begun to embrace the discipline as a vital part of their overall strategy. What was once a conversation on “why content marketing” has turned into a conversation on “how to.” Here’s how five leading brands are developing content their consumers want. Virgin Mobile Virgin Mobile recently launched Virgin … [Read more...]
Shop Small on November 24th to Support Small Business Saturday®
November 7, 2012 By
Between Black Friday and Cyber Monday is another day, one dedicated to the businesses that boost the economy and invigorate neighborhoods across the country. It’s Small Business Saturday, and this year, it’s happening on November 24th. This year is the 2nd annual Small Business Saturday sponsored by American Express. Last year, over one hundred million people came together to Shop Small in their communities. This year even more local businesses are participating. So if you like to support local businesses or even if you're just looking for great deals on holiday shopping , add … [Read more...]
Rev Your Engines! Time to Prep After-Thanksgiving Sales: Black Friday, Cyber Monday & Small Business Saturday
November 2, 2012 By
November's here and shoppers are lookin' for deals. Time to bring your A Game: November is a crazy month for retail with all sorts of after-Thanksgiving sales and this year customers are cheering up. US retail sales were up in October and consumer projections for November look very positive. So, here's the low-down on November's big dates and some marketing freebies to help you carve out a bigger slice of the Holiday pie. Coming Up Thanksgiving - November 22 Black Friday - November 23 Small Business Saturday - November 24 Cyber Monday - November … [Read more...]
Profitability Principle: Shake What Yo Mamma Gave Ya
August 14, 2012 By
That's right Shake, Shake, Sh-Shake It! Your business has traits which make it unique and amazing. Use them. Make your company stronger, more memorable. Stop envying competitors or getting caught up in the day-to-day minutia of work. It can blind you to opportunities. Instead, plop that scrawny business in front of the mirror and take a look at what's quirky or unique. Whatever it is, think of it a leverage: you're going to leverage this trait to fatten up your bottom line. It doesn't have to be directly related to your industry. In fact, it's better if it's not. The payoff will be … [Read more...]
Business Isn’t Baseball – You Get One Strike Before Unsatisfied Customers Leave
July 18, 2012 By
The three-strikes-you're-out rule is great for our national pastime but when it comes to business, unsatisfied customers will rarely give you a second chance. Don't take your customers options for granted. You have more competition than you know. You likely know the big competitors in your industry, but don't forget about online resources or a customer's ability to live without your services completely. And, if you're in the business of selling products you can't afford to make bone-headed mistakes. Loosing a customer can happen in the matter of seconds it takes her to reach into her pocket … [Read more...]
