Honestly there are two ways to pay for search marketing. A lot of people consider search to be divided into sponsored and free listings, but the truth is businesses pay way too much for SEO and website design to consider anything ‘free’. At Ad Profitability we have solutions to help you rank organically, improve your online reputation, and claim map listings, but in the customer acquisition arena we strongly advocate investing in paid search.
Why? Because once your business ranks well for SEO in your top ten to twenty keywords, there’s not much more you can do to capture additional customers searching for your business without investing in paid search.
Search Engine Marketing (SEM)
Ad Profitability provides customized search engine marketing campaigns that deliver results: more traffic, leads and sales. Leads and sales being the most important part of the advertising equation; we understand more internet traffic doesn’t necessarily equal more customers or increased profitability. That’s why each campaign is custom designed to fit your needs, get your business competitively ranked, deliver value, and spend your advertising budget on the customers taking action.
How it Works
Backed by ReachLocal’s value based bid management platform, campaigns dynamically reallocate your ad dollars to the highest converting search terms, ads, landing pages and search engines. The platform takes the guesswork out of SEM and personal interaction makes sure campaigns are always on target to meet your needs.